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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Fantastic 
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, easy to read guide.
I highly recommend it to anyone wanting to start their own business, or brand and market somebody elses business, or a designer wanting to get into brand identity designs.
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More than Just Visuals
Great book... and more than just case studies. This book gives great insight into branding process and strategy.
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It's a book! 
Nice hardcover book, I got it for a steal! It is required for my college course. The book is well organized, with lots of color pictures; I like pictures.
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Designing Brand Identity 
This book is great for the people out there who might not be aware of what goes into company brand identity. This is quite an important field for graphic designers, and I highly recommend this book, it really was a great help to me during my brand identity course at the Art Institute.
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