Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Unabashed admiration of nakedness
  A simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Filled with anecdotes and case studies that cover the half decade 'history' of blogging, this is a must read bible for all bloggers. A no-nonsense conversational writing seems as if one is reading the Scobblizer blog! Highly recommended for newbies and even review worthy for experts. Hope to incorporate some of the learnings on my blog at ebizocp.blogspot.com !!

• Leading through transparent communication
  Robert Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more conversations with their customers.
  Author, "Trust is Everything: Become the leader others will follow"
  

• Makes you think
  Naked Conversations gives the great background information for anyone new to Blogs and their impact. The examples and links are powerful examples to anyone considering tipping their toe into the rising waters of blogs.
  From a technicians point of view, I also enjoyed the book. I enjoy any book that makes me think. This book made me think of other ways blogs would be valuable to the business and IT "inherit friction." Because of this book, I'm testing my theory.
  I LOVE BOOKS THAT SPARK IDEAS! Read... more info

• Great for business owners and media and web junkies
  The first book on blogging I read was Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture by David Kline, Dan Burstein, Arne J. De Keijzer, and Paul Berger. The second was this title. If you're really interested in blogging as I am (I run a forum for bloggers at WebLoggers.ORG), try them both, in that order.
  This book is more suited to serious bloggers and to business owners and managers. (I say that as the owner of a 12-person web design, internet marketing and video... more info

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