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Selling the Sea: An Inside Look at the Cruise Industry
by Bob Dickinson, Andy Vladimir
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Cruising 101 for Employees 
A wonderful, detailed view of the cruise business and of great interest, I would think, to aspiring executives in the industry. For the rest of us, its another matter. Way too much detail and information that the average or even enthusiastic cruiser would not want or appreciate, and some of the text is simply not that well written.
I read the book and am now waiting for my course credit.
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Great Insiders View of the Business 
This is a fascinating account of the US-based Cruise business. Now in its second edition, the authors contrast their views of a decade ago with where the business is today. The strongest part of the book in my view is the discussion of the different ways the cruise lines have built - and plan to continue to build their businesses. Interestingly the clarity of the strategic thinking varies from the clear and focussed (Carnival) to some other, weaker, waffle. Reading this it becomes clear that Carnival's... more info
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drcruise
Another hit by the authors whose book provides insight into the workings and the "goings on" of the cruise industry. This book should be read by all interested in the cruise industry to include practioners, travel agents and academics.
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Facsinating!
This book provides a facinating behind the scenes look at the cruise industry, from the ship to the home office to the travel agent. I was expecially surprised on how broad based it was, although Carnival (Bob Dickinson is president of that company) does play a prominent role. For example, a section on advertising features old Carnival ads. However, the book does include quotes from presidents of all major cruise lines, and the book freely uses examples from other major cruise lines. That said, it is a... more info
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