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Measure What Matters to Customers: Using Key Predictive Indicators (KPIs)
by Ronald J. Baker
from Wiley
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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A waste of time 
This book contains no original thoughts. It is nothing but a collection of quotes from other thinkers and books. Don't waste your time!
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Looks good but... 
I ordered this book by mistake, I skimmed through this looks interesting but i really dont need that, so did return.
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Couldn't put it down! 
Ron,
I have just completed reading Measuring What Matters to Customers. I couldn't put it down and finished it off in three days. As I was finishing it I had the mixed emotion of being pleased to finish your message, but sad the story was coming to an end.
You know I have kidded you about how academic Professional's Guide to Value Pricing was. Well, Measuring ranks right up there as an academic masterpiece, which is important in this day and age when it seems that everybody is just writing what... more info
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Thought Leadership for Growing Businesses
This book is compelling reading for two groups of people. Those that have been schooled in traditional accounting and business and the second group for those that believe that innovation and change is important for business success. This book shifts the focus from your view of the business to your customers view, and then challenges you to follow the indicators that measure value in their eyes.
Ron provides credible argument that most of what we measure today has little impact on our future success. He... more info
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