Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

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Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
by James Wynbrandt
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Interesting but.....
  No question is an interesting book however before reading it, I was looking for a deeper balance of such an interesting story. There is a lot to lern from David Neeleman but in my opinion would have been more interesting if the author would have spent (as he did on the success) more time on the drawbacks of Jetblue. Not everything is gravey in business..

• A Good Book to Start with if you're launching a business!
  David Neeleman may have recently been removed from the CEO position at JetBlue and the company are going thorugh a few problems. Companies go through phases and this book shows you how Neeleman created JetBlue and the team of people behind it. The message that comes across is that to succeed you need a good business model and a great team of people to implement it.

• This Book is No Longer Operative
  Since "Flying High" was published a lot of things at JetBlue have come unstrung, including David Neeleman's hold on the CEO job. The airline's disastrous meltdown at JFK during bad weather in February 2007 demonstrated that its media image wasn't matched by operational prowess -- and proved the validity of a timeless adage in the business world: the qualities needed to conceive and launch a business, which Neeleman has in spades, are not the qualities needed to stabilize and grow a business.
  Today... more info

• Highly Recommended!
  James Wynbrandt has penned a well-researched, colorful account of the life and guiding principles of commercial aviation pioneer David Neeleman. The book is written in a clear, straightforward style, and offers insights into what made discount carrier JetBlue an unlikely success. The book appears, however, to reflect Neeleman's artful capacity for generating positive publicity for himself. While this is not exactly a hagiography, once you have read it, you may well envision a halo floating above Neeleman's... more info

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