The Great Formula: for Creating Maximum Profit with Minimal Effort

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The Great Formula: for Creating Maximum Profit with Minimal Effort
by Mark Joyner
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• It's okay
  I wanted to like this book a lot more than I did, but in the end, it's just another internet information marketing book. If you read Dan Kennedy, Joe Vitale and others like them, you won't find anything new here. As a matter of fact, Joe Vitale is in this book.

• Excellent and Easy to Apply.
  This book states the obvious: 1. Create an Irresistible Offer, 2. Present it to a Thirsty Crowd, 3. Sell them a Second Glass. This last step is known in many circles as an upsell. I had used it a little in my own businesses, but upon finishing the book, I had to ask myself why I wasn't using it more. Mark Joyner points out the statistical and historical reasons why you should, and offers many examples of how this formula has been and can be applied to your own situations. So, for this reason I thoroughly... more info

• Great book
  Teaches you how to market your stuff. A great book filled with ideas that are not just "fluff", but usable ideas. I have made some real money following this man's advice. I found this book in a used book store and bought it. Since then I have given it as a gift to several people. And IT is THE MANUAL that my business partner and I use to promote our business.
  I made a lot of money with this book and so will you.
  I read it once a month to keep myself on target with my products and marketing. This... more info

• Good Book But....
  There are some new ideas and some old approaches written about in The Great Formula. The point is nearly everything got me thinking in new directions. Got my creative juices flowing and I like any book that can do that. This book is a great compilation of basic principles that work. Most of this information can be found in other books, I think it's the presentation that makes it very accessible. I personally like the way Joyner writes: a quick read and to the point.
  Some of his guest writers strayed a... more info

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