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There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire TodayGuaranteed!
by Joe Vitale
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Excellent Reading! 
I read three books a week. This one really caught my attention. Well written, combining stories about Barnum with lessons leared. Joe Vitale has a winner here.
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Proof positive that Joe Vitale's best books are not about Joe Vitale 
I've reviewed The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out and Buying Trances: A New Psychology of Sales and Marketing on Amazon, and I stand behind what I wrote in each of those reviews. "There's A Customer Born Every Minute" is of a different stripe. This book is what you get when Joe Vitale sets aside his aggressive, non-stop self marketing campaign for a moment and delivers a rich thesis on one of the greatest salespeople to ever walk the earth. For the... more info
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There's a customer born every minute 
This was a good book through most of the context got alittle long winded in some parts, and was too much pertaining to the 1800's. Just not as much relating to current times as I was looking for.
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A "Must Read"
This book was a great adventure to read and re-read for me. The business principles used by P.T. Barnum over 100 years ago are still very much applicable and appropriate for today. Keeping his (Barnum) focus and positive attitude in the face of adversity gave me pause to reflect on my own business experiences and challenges. Joe Vitale did an excellent job of researching and presenting the material. I highly recommend this book.
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