The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

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The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time
by David Vise, Mark Malseed
from Delta

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• The history of the most popular search engine
  How did two Stanford Ph.D. students create one of the world's most recognizable brands in just a few short years? This book profiles both the company and its founders, and provides insights into a company that has consistantly defied conventional wisdom on its way to unprecedented success. Beginning with a vision of a search engine that would provide users free, fast, and reliable access to all the information on the internet, Larry Page and Sergey Brin have build a loyal following of users. This book is... more info

• A company that provides a "Perk" for a good reason!
  David Vise captures the true concepts and ideas of Larry Page and Sergey Brin. The reader can not lose their focus with the research, knowledge of the founders purpose within each paragraph or for that matter each chapter. I highly recommended this book to anyone who has the curiosity for business. The mixture of knowlegde the author describes on how each and every employee is cared for creates a vision that the founders wanted from the beginning. The chapter that described the Chef that made "Buttermilk... more info

• Skip the book, just use Google
  The Google Story is not written well at all. It is a poorly written ad for Google, Standford, and a couple other people. All you get from the book is that you should do your doctoral studies at Stanford since they are all about capital gain there, and are willing to pay for your patents.
  The Google guys were not normal in the slightest. They raised $900,000 from family and friends in a matter of months. Normal people couldn't get money like that in a lifetime.
  Persuading the venture capitalists... more info

• The Traditional Media Empire Strikes Back---The Sequel
  This is a compelling narrative detailing how the company grew from the brainchild of several Ph.D. students to a powerful if unconventional business in the Internet advertising and e-commerce marketplace. But recent studies released by comScore and Nielsen that raised questions about the effectiveness of AdWords/AdSense have fueled skepticism about whether the Google AdWords/AdSense model will remain marketers' advertising tool of choice going forward (Reviewers' note: the company is also the owner of... more info

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