Power Pricing

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Power Pricing
by Robert J. Dolan, Hermann Simon
from Free Press

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• Nice book to get a nice start
  I used this book for my job when I was asked to do pricing for a new product. It may not be the best book for that. But it did give me some prespective of what all things I should take into consideration. It helped me prepare a good model which helped compiled thoughts of everyone. I am still working on this pricing excercise and I feel that after a while, I will through away the model, but this books examples, stress on real profit drivers, importance of variable costs helped me concentrate at right... more info

• Gaining a strategic understanding of pricing in daily life
  Why does there exist such a variety of pricing schemes for different products and why do we see different prices for the same product, depending on who buys it when, where, and how? This is a branch of microeconomics called price discrimination. Price discrimination questions are among the most directly observable ones for students, particulary those who are unlikley to study more economics or business. I therefore focus on these questions in teaching managerial economics in an organizational management... more info

• Generalista
  Me parece que este libro da ideas básicas de las estructuras de precio usadas actualmente, sin embargo toca cada tema muy superficialmente y al menos en mi caso tuve necesidad de comprar otro libro sobre el tema con la idea de profundizar mas en las estructuras de precio no lineales.

• Very Relevant Material
  I work in the small appliance business. Price is one of the largest issues facing our industry. Dolan combines textbook economic theory, practical applications and real world examples to spin an enticing web of price application. This is a must read for : former economics majors who wish they had pursued a graduate degree, marketing people who have pricing authority (or wish they did) and sales people. The underlying message is reinforced by example.. price on customer perceived value. A great "pass around"... more info

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