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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Jeff Cox, Howard Stevens
from Touchstone
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Review 1 
This is an excellent sale training book told in a format that made it extremely interesting. The "story" format allowed the reader to entertained and learn at the same time.
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Awesome book for those selling breakthrough products
I have bought over 10 copies of this book and frequently give it away to entrepreneurs that are tasked with trying "Sell their Wheel".
Similar to, but much more impactful than Crossing the Chasm because of Jeff Cox's brilliant story-telling approach that I was first exposed to in the Goal, which he co-authored with E. Goldratt.
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Easy read that's enlightening
I've worked within or near sales organizations for over 2 decades and I didn't see the interestng patterns until I read this book. This book really helped me understand the different sales styles and the appropriateness of those styles to the stages of a company.
In addition to the enlightenment this provided, the writing style really made this educational and easy-to-read - a rare combination. Once I opened the book, it was hard to put down. I highly recommend this book to anyone who has to work with... more info
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Top recommended book for entreprenuers hiring sales people
Hiring your first sales rep is often difficult for entrepreneurs, yet hiring the wrong first sales rep can doom the company before it really gets any momentum. This book gives an excellent analysis of 4 types of sales reps, how to recognize them and when they are appropriate to the organization. I highly recommend this book to my entreprenuer clients.
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