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Raving Fans: A Revolutionary Approach To Customer Service
by Ken Blanchard, Sheldon Bowles
from William Morrow
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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This is one of the best management books ever written, made even better by the simplicity of the presentation. 
By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so that you have raving fans rather than customers is the point of this book and the story is told in parable form.
The two main characters are Area Manager and Charlie, his male fairy "godmother." Using the magic that all fairy godmothers possess,... more info
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In lieu of Book
I bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well.
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A Little Flimsy Perhaps, but...a Quick Charge 
This book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, and... more info
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I am a Raving Fan
This is one of the most informative and fun-to-read books I've ever read. There is so much to be learned and to think about. Really gets your energy and mind going.
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