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Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
by Howard Schultz, Dori Jones Yang
from Hyperion
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Fascinating Story- Great Advice 
I highly recommend this book to all new entrepreneurs and those interested in learning how successful companies are formed. I also know there are alot of people out there who hate Starbucks simply because it exists and succeeded- I challenge you to read this book. The business was created from the ground up by passion and perseverence, and it deserved to succeed, and I hope it continues to succeed for a very long time.
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the starbucks story
I found this book extremely interesting from a business perspective. Would recommend this book to anyone who is starting a business or has an interest in finance. Very inspirational
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inspiring book
I read many company books. This is one of the gems. Howard did a fantastic job in writing the history of Starbucks, its root, its spirit, and its amazing achievement.
There have been many coffee vendors. Starbucks sprinted from the pack. It actually revolutionized the coffee industry. While the business world has been looking for the next new hi-tech inventions, Howard creatively rejuvenated the coffee drinks by relentlessly pursuing the quality the culture and the experience. He did the... more info
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The Starbucks' Success Story
"If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible." ~ Howard Schultz
When Howard Schultz found Starbucks he had a dream of all Starbucks could be. After bringing back ideas from Milan he planned to infuse the company with a new energy. Instead of only selling coffee beans he wanted to open stores that sold espresso. When the owners of Starbucks didn't have the same vision, he opened up his own stores and then purchased Starbucks.... more info
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