The Ask: How to Ask Anyone for Any Amount for Any Purpose

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The Ask: How to Ask Anyone for Any Amount for Any Purpose
by Laura Fredricks
from Jossey-Bass

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• The Ask: How to Ask Anyone for Any Amount for Any Purpose
  I thought Ms. Fredricks wrote an excellent book that helped me a great deal with the basics of face to face fundraising. The step by step approach and attention to detail took my approach to a new level. I had hoped to get a bit more information on the identification of donors. I would buy and read anything else that Ms. Fredricks would write on fundraising. Myles Beck

• An informed account from a fund-raising expert
  You have just accepted a staff or volunteer position with a prominent local nonprofit organization. One small problem: up until this point, you never have asked anyone for a dime for charity. Fund-raising is a brand new field for you, and now you must routinely solicit large donations and other vital financial assistance from local community and business leaders. Asking for money does not come naturally to most people. Well, here's some good news: As with any other established area of expertise, you can... more info

• The Ask
  I find this book to be very detailed and specific, giving useful examples of how to exercise the theories of fundraising covered in the book.
  However, the book is extremely America-centric. Most other countries have not caught up to America in the field of philanthropy. For this reason many of the recommendations cannot be adopted or need to be scaled down for Australian fundraisers.

• A much needed book to aid in the process of training volunteers in the fundraising process.
  Asking (soliciting) people for money can be a stressful or challenging endeavor. But, you know, so is just about everything we do the first time. And how do we learn to do something the first time? Someone teaches us either verbally or by way of writing a book. This book does a wonderful job of explaining "The Ask" part of not-for-profit fundraising in its 10 chapters:
  1. Soliciting Money Usually Causes Jitters
  2. Prospect Research and Evaluating a Prospective Donor for Gift-Giving Readiness more info

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