|
In association with
|
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
by Pamela Danziger
from Kaplan Business
Customer Reviews:
-
Avg. Customer Rating: 3.5 / 5.0 
-
Not the kind of book I was looking for 
I thought this was a book to help consumers realize why they buy things they don't need, and thereby stop doing it. But it's the opposite -- it's aimed at helping businesses tap into our buying impulses and sell us MORE stuff! If you're a business looking to raise your sales, you might like this, but it was not at all what I wanted.
-
Kind of goes on and on
The comments by others about how the book at time rehashes statistics are true. At times I found myself glossing over pages just because it was number after number. I lost interest.
I also got to the point with the author's repeated fixation on 9/11 that I had to put the book down. Enough is enough. That fixation only revealed to me the fact that the author's insight and point of view is very limited to the current and is United States centric. The author doesn't address a broader global view of wants... more info
-
Understand how marketers manipulate you! 
This book is written for marketers.
If you're a consumer, don't fail to read it - especially if you shop too much and save too little!
Delves into the reasons consumers want things and can be manipulated into believing they need them.
- Eric Tyson
Author of Personal Finance for Dummies and Mind Over Money: Your Path to Wealth and Happiness
-
An interesting study of the modern consumer 
Its an interesting study.
I found that much of the people is a rehash of statistical studies in words. You may as well just look at the mathematical figures rather then read the words.
The other issue is the book was written not long after 911 and its long terms effects were over estimated by the writer.
Similar Products:
| Portions © Amazon.com, Inc. |
|
