Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes

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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
by Pamela Danziger
from Kaplan Business

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• The truth about luxury
  Undiscovered information about the luxury fashion business. Realistic views with psychological analysis of consumer behaviour.

• A disappointing read........
  I was quite disappointed in this point as I though it was going to go more in depth as to "why and how" companies are marketing to the masses AND classes. Instead, what I got was a lot of repetition about how each luxury buying group the writer has created chooses to spend their money. This is stated very early on in the book and repeated without any new data several times thoughout, which gets tiresome quickly. There are charts and graphs to back up this same data but even they are repeated multiple times.... more info

• Very disappointing
  This is one of the two books that I purchased about luxury products, the other being Trading Up. After seeing the recommendations on this book I thought it would be an insightful read, instead it regurgitates the form and data of "Trading Up." The author also makes note of the book.
  I was dissapointed by this book and the way it was written. The author presents a deluge of data and consumer opinions. There are numerous charts that present surveys and polls but the book fails to extrapolate on the data.... more info

• More than a simple "marketing" book...very impressed!
  According to this author, it can be tougher than ever to sell luzury goods to the American consumer. In the past, factors like snob appeal and appeals to class and "taste" were enough to get people to buy certain items. They wanted to appear to be "in the know" or to be like certain people who were.
  These days, it is much harder to get people to buy luxury items, to drop the bucks and make the purchase seem worth the price. The difference between the past and the present? Creating a total and even... more info

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