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Pricing and Revenue Optimization
by Robert Phillips
from Stanford Business Books
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Excellent treatment of the subject 
The author has written this book very well in terms of content,quality and organization. However, he could have added some enhanced topics. For example, how to segment the market into n optimal segments rather than just 2 segments. Unlike other titles, this book has sufficient mathematical treatment of the subject. The book is must for college graduates and professionals who wants to learn the subject of PRO. Finally, it is five star book.
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Basic tool for RM 
One of the best tool I have read about RM, with a great organization of each topic.
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Pricing and Revenue Optimization
This is an excellent book and should be in every pricing professionals library. The only critisism I could make is that the author should be very explicit with the examples and walk the reader through the techniques used in detail.
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Pricing and Revenue Optimization
Pricing and Revenue Optimization fills the need for a rigorous yet accessible introduction to the field more commonly known as revenue management. The author presents key pricing decisions such as airline revenue management, markdown management, and customized pricing as constrained optimization problems. It is the only broadly accessible consistent treatment of these topics in one place. The intended audience is MBA and MS level students and managers with solid quantitative backgrounds. Linear programming,... more info
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