Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
by Andrew J. Sherman
from AMACOM

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• The Perfect Book For Starting Your Own Franchise Empire
  This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.
  There are great examples of the operations manual, legal documents even personnel questionnaires.
  With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.
  Keep in mind,... more info

• True Nuts & Bolts for Businesses Interested in Franchising Their Businesses!
  I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But... more info

• Great How-To Book
  Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.
  Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
  The book will also... more info

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