Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
by Maria Veloso
from AMACOM

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Web Copy That Sells
  Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.
  When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
  On the other hand, the flashy site will scream out advertisement. It's like... more info

• a good introduction to an intimidating topic
  This is a fine introduction on adapting print-copywriting
  methods to the internet. Veloso's treatment is concise
  in all areas and you might want more detail and examples -
  you can get those elsewhere.
  After reading this book once I blazed through it a second
  time later. It's a very fast read, like a lot of current
  business books. The lessons here are simple and profound.
  I like the old-school copywriters too, and if you do any
  email marketing you'll quickly... more info

• How to write SPAM
  After reading all the positive reviews for this book, I thought it was the perfect answer to helping me update my web copy skills -- turns out I should have been reading the negative reviews. This book teaches you how to sell like a truly slimy salesperson. Anyone who actually actively surfs the internet and is familiar with it will read her 'formulas' as just about as creepy as it gets, not to mention the kind of information one glazes over as blantant false advertising.
  Two examples of unsettling... more info

• Web copy that sells
  I was looking for advice on writing copy for postcard marketing and after reading "Web Copy that Sells" I was very surprised that Maria Veloso covered that in Chapter 6, the opt-in offer, but in a very limited way. I think Chapter 4, Crafting Your Copy connected best with me because that's the craft in which I would like best to succeed. The book is geared toward onling marketing I think since Ms. Veloso is so well versed in off-line marketing that many of the principles could be applied toward a hybrid... more info

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