The Balanced Scorecard: Translating Strategy into Action

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The Balanced Scorecard: Translating Strategy into Action
by Robert S. Kaplan, David P. Norton
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• A Good Read but One Size does Not Fit All
  The world doesn't need another long review of this book or the Balanced Scorecard concept but a little added perspective might be of value. BSC is most useful to organizations that need to jump start (or begin) their strategic planning efforts. The book lays out a practical and useful guide to do just that but many companies end up allowing BSC to become all consuming and not a means to an end. For this and other reasons, the majority of organizations don't follow through. The process described in this book... more info

• Although Great, it is Better in Hindsight
  Balanced scorecards have become ubiquitous in modern business parlance. But to really understand their power and elegance requires an understanding of strategy mapping as depicted in Norton and Kaplan's other books. Because those other books were written later than this one, the deeper power of the scorecards really emerges in the follow-up to strategy mapping. Nonetheless, this is a cornerstone of any strategist's library, depicting the methodology that has become rightfully synonymous with measuring... more info

• Excellent
  This is a product that help me to alling the objetive of our organization to the lowest levels

• Effective Strategic Management Tool
  
  The book is a classic that has revolutionalised the way executives view their organizations, be it a for profit or not-for-profit entity. The Balanced Scorecard, an approach to strategic management that was developed by Robert S Kaplan and David P Norton, is a concept for measuring a company's activities in terms of its vision and strategies, to provide managers with a comprehensive view of the performance of a business. The key new factor is focusing not only on financial results but also on the... more info

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