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Creative Whack Pack
by Roger Von Oech
from U.S. Games Systems
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Not Business / Innovation Focused 
I ordered this hoping it would be good for idea generation. I'm an experienced entrepreneur and hoped it would prompt some helpful exercises. I found it to be 2nd rate in terms of quality of ideas and applicability to business and product innovation. I did find the perfect pack, namely the IDEO Method Cards which give fantastic ideas for product design and customer role playing.
I could be helpful for someone trying to rethink their careers and life, but not a rich source of ideas or well presented.
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It Sucks 
I got this as a gift at a Christmas party. It is the worst thing in the world. Maybe it is meant for people who can't think for themselves, I don't know. If you actually have a brain and can use it, then you don't need the whack pack.
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Creativity Realized 
I have two sets of the Creative Whack Pack. It is a very useful tool in helping to get unstuck when brainstorming for ideas. I used it in a "Creative Decision-Making" class in my MBA studies and it was useful in helping a group of mixed thinkers (creative and very linear thinkers) become unstuck. Our team actually came up with several creative solutions to a couple of problems.
It is also a valuable tool to use on one's own - sometimes it is fun just to pick a card and then use that as a basis for... more info
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Cute but useful book!
This book comes with poker-like cards to remind you think different all the time. You will find that it is the small book that you will reread again and again! To me, it is just like a tool. Every one should read to break the ordinary thoughts.
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