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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
from HarperCollins
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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a book that gets you on the right track 
This book is a must-read for any small business entrepreneur. Gerber gives step by step instructions (strategies) of what the entrepreneur needs to think about and what mindset s/he needs to keep in order to be successful. I found chapters 10-18 to be the most helpful, where the discussion focuses on determining the ultimate goal for your individual business (to help achieve your life goal) and provides a road map of how to get there. The one drawback I found with this book was the story (stated to be... more info
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Stop Chasing Your Tail..... 
Great Book! Breaks down the systems a business should have in place- like a franchise prototype. Michael Gerber really makes sense. The challenge is to implement the ideas. I highly recommend the audio book.
Michael Mila
Naperville, IL
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Thought provoking 
This book was recommended to me by a guy that does business and life coaching. I am looking to start my own business and what a HUGE help this book is. It is so thought provoking! It allows you to really build your business so that it can be successful... so that your business fits into your life rather than your life fitting into your business. The principles offered in the E-Myth are also helpful to existing businesses. I think so many people start businesses thinking, "I know how to do this work.... more info
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Full of Fat and Fluff 
I don't care that this book has 197 5 Star ratings. Mr. Gerber's book failed to make good on the title of his book. I swear, if you go back and strip out all of the "back road sage" talk he gives to his imaginary friend Sara, this would be a better book. Instead, one or two pages in each chapter actually get down to the meat and potatoes of the topic. The rest are fluff to build up his page count (268 pages). For example, in the "Business Development Process" chapter, much of it is filled with hokey... more info
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