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The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise
by Robert Hayes
from Atlantic Publishing Company
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Mr. Franchise, Franchiise Expert and Franchise Attorney Weighs In - . . . A Very Good Book 
As a Franchise Expert and Franchise Attorney with 28 years of experience in the franchise industry, I was asked by the publisher to review-edit the chapters of this book. They liked my input so much, I was then asked to write the forward. Most, but not all, of my editorial comments-revisions were included in the published version. Unfortunately, they elected not to include my comments about the misleading nature of franchise 'success' statistics and some other critical information. For additional details... more info
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Read This Book First, Buy Franchise Second 
This book is a must for anyone even remotely considering the purchase of a franchise or, for that matter, considering the franchising of their own business. The title says it all, The Franchise Handbook, and it is indeed a comprehensive and thorough handbook treating all factors that must be considered before and after buying a franchise business. The Handbook discusses approaches to the selection of a franchise; pre- and post-purchase financial issues; marketing, operating, and expanding the... more info
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Great Franchising Information 
If you've ever considered owning a franchise, this book is for you. The book contains valuable information for researching and choosing the best franchise for you. The information in the book will help you consider all the important factors in a franchising business. An alphabetical listing of companies offering franchising is included in the back of the book. Each listing contains the address, contact person, phone numbers, email addresses and websites for every company listed. The legal issues... more info
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The Franchise Handbook covers all the bases. 
The Franchise Handbook contains a LOT, and I do mean a LOT, of information about franchise systems. Included are step-by-step guidelines regarding how to research possible franchise options including how to estimate start up costs and how to finance the franchise purchase. Of course, the information doesn't stop there; the book goes on to outline how to prepare financial statements, how to conduct a market analysis, and how to successfully choose a franchise location. All pivotal to franchise success or... more info
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