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The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)
by Richard M. Fenker
from Mesa House Publishing
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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The location point of view from real estate 
The book is a also complete guide about evaluation site. May be the index could be better if it would have a clear reference to the clasic topics: supply and demand.
The way for define trade areas is not the most complex that exist. The book shows like standar distances 1 mile, 1-3 miles and 3-5 miles from demand to the consumer. But that distance perhaps is not good for cities where automobile is not the most common vehicle. The book not speak about not cirlce trade areas like poligon trade areas or... more info
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The Site Book 
The statement in another's review and in the content of the book:
"A software package is offered for sale that provides templates and performs calculations..." is not true. Tangram Corporation who used to sell the "model" no longer exists and I couldn't find the file anywhere when I searched for it online. The other reviewer's statement: "However, if you are handy with Excel, you should be able to recreate the template/calculations within a few hours. " may be true, but what is your time worth? If... more info
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Disappointed 
From an investor's viewpoint the book offers very little. At most you pickup some buzz words when marketing property. Very small book and can easily be read in one evening. There's a big void for this information and I haven't been able to find any published books to help me. If you know of any excellent books, please let me know by commenting.
The book discusses a lot of terminology, but doesn't tell you how to do your own demorgraphic reports and give you any templates on how to prepare facts sheets... more info
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Should be titled Site Book For Retail
This is a good, pratical book- although it only focuses on retail development. No mention of office, multifamily, industrial, etc. Still worth it though.
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