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New Wave Pharmaceutical Selling
by Sandra M Peters
from Black Dog Pub. Co
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A Great Book on Pharma Selling 
This book is filled with how-to tips and real-world advice on subjects ranging from pharmacoecomics (a must-know these days in pharma selling) to developing a call plan for physicians. It perfectly reflects the dynamic business environment today and explains what sales reps, managers, trainers, and others need to do to succeed in this environment. I have developed sales and business training programs for the pharmaceutical industry for 25 years, and I can heartily recommend this book to anyone who wants to... more info
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Type-O's and No Sense of Audience 
Unfortunately, I purchased this book based on the stellar reviews and feedback that previous readers/buyers had provided. However, I can honestly say that this is one of the most disappointing purchases that I've made in regards to pharmaceutical selling. Two primary distractions included the abundance of type-o's throughout the book and the fact that the authors couldn't decide on who their audience was when they wrote the book. Some of the material is directed at reps, some toward trainers and some toward... more info
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Practical selling information
The book contains 45 Pages of practical Pharmaceutical specific selling skills with product examples, that cannot be found in any library.
You can also receive a free 360 Sales Degree computerized sales strategy report on any doctor or customer, which is a $25 value, thus making the book free. No other selling book of any kind makes this offer.
The book is worth it's weight in gold. It not only offers you a free sales stratagy report on any physician of you choice, but gives you specific... more info
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A Fantastic Pharmaceutical CRM Selling Book!
New Wave Pharmaceutical Selling is a fantastic pharmaceutical CRM selling book. The book provides all of the insights to planning customized, individualized sales calls on physicians, based on their needs. Additionally, the publisher offers free sales call planning assistance from their website, on one physician, which makes it an even better value. It is truly an outstanding sales call planning resource for making quality sales calls.
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