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Eyeball Wars : a novel of dot-com intrigue
by David Meerman Scott
from Freshspot Publishing
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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A fun retro flashback... 
OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was published in January 2001 when all this stuff *was* reality. The story-line is familiar for those who followed the Internet craze, the rush to make your fortune in the brave new dot.com world. Richard... more info
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How Exciting It Was! 
I recently picked the book up for a second time and read it again. What a refreshing stroll down memory lane! Things were simpler, faster and there was no end to the bubble in site. And to think that it was only a short time ago! David Scott has put together a witty and fast-paced literary dessert. A great summer read -- and the book's size doesn't require much beach bag real estate. A RETRO-rush!
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Dot.True 
Unlike so many internet-related books, this one has a readable, commercial, accessible pace. While some authors seem to say "the inner workings of the Web is only for techno-insiders," Scott welcomes readers of all kinds to a fast-paced read. It is very much a picture of a time... and worth a read.
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What was the dot-com boom really like? 
Like most people, I watched the dot-com boom and bust as an intrigued outsider without any real understanding of what was going on from the inside. Similarly, I'm vaguely aware of Japanese corporate culture -- I've been exposed to the same cliches as everyone else -- but had no real insight into what it is and how it works. Eyeball Wars gave me the inside perspective on both. As a novel, it's a mad rush that's part romance, part adventure, part cloak and dagger intrigue. Sure, that's all fun. But what... more info
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