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Strategy and the Fat Smoker; Doing What's Obvious But Not Easy
by David H. Maister
from The Spangle Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Chugging Out Gems 
I have been an avid follower of David Maister's for over 20 years and he keeps on chugging out gems. This latest work is no exception. Get it, read it, learn from it!
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Another Great Maister Book
David Maister did it again. For any CEO of a small business make sure you read Chapter 18.
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Wisdom 
Although Maister is writing for and about professional services companies, I think his ideas about strategy apply to almost any type of business. The "Fat Smoker" analogy is memorable, and it means that we don't always do what we know is good for us, even when it comes to running a business. In order to achieve great results, we have to break the old habits that have kept us in the same old ruts. Most of the book concentrates on ways we can develop the right attitude toward our own work, interact more... more info
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A Handy Resource
David Maister's newest book, Strategy and the Fat Smoker; Doing What's Obvious But Not Easy, is a good one if not a cohesive one. Written in a very engaging style, packed with stories that illustrate the point, it is both an easy read and a thought-provoking collection. While it is not a seamless, chapter-building-on-chapter "how-to-do-it," it is full of individual sections that independently are brilliant. The first section alone (on strategy in general) has several great takeaways. Particularly if you are... more info
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