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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
from Random House
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Finally, a business book for life! 
It's rare a book comes along with such specific applicability for business and life - for building brands and building relationships. Simply my favorite book in the past decade.
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It Stuck With Me
As a teacher I'm always looking for ideas that will help me make my presentations more memorable for my students. This book really brought home some ideas that I'd was vaguely aware of, but that never really bubbled up into my awareness. Not all the concepts were new, but were certainly presented in an interesting, even memorable, way.
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Made to Stick Review 
What is most appealing is that the authors used their own technics. Reading the book is a must because the many examples make the concepts more concrete, but the last chapter is a good quick reference.
I did not buy this book on Amazon because it was an impulse purchase (apparently consistent with my reading habits) and it keeps coming up in my recommendations. I am curious if doing a review will remove it from that list without treating is non-representative of what I read.
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Fantastic Insights!
If you're a teacher or a lecturer, you certainly should read this book. if you're a business leader, you no doubt should read this book. If know a lot about any anything, uhmmm..., of course you should read this book.
Anywone of us who starts to become an expert on any subject, naturally forgets how it felt when we knew nothing about it. And when we talk about this subject, we tend to forget the basic rules that make messages to stick.
The Heaths wrote a fantastic entertaining book. Anywone... more info
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