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Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
by John Newhouse
from Vintage
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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Disorganized, boring. 
I think this is potentialy a very interesting topic -- Boeing vs. Airbus that is. But this author was off the mark with this book -- it was disorganized and lacked direction. It seemed like a first-draft. Also it was far too technical loaded with names and #'s that I would venture are meaningless to 90% of the book's readers. Try another book on this subject.
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Infuriatingly Poor Writing 
This is obviously a story worth telling, with interesting characters and an international backdrop. Instead we get an unenlightening narrative that relies almost completely on silly generalizations and anecdotal quotes that are meant to pass as meaningful analysis. Boeing is "arrogant", but then Airbus is "resting on its laurels", then it reverses and the reader is left with nothing. The book is also aggravating for its lack of organization. Business books such as this require some ordering, whether it's... more info
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Interesting Content but Poorly Written 
The aviation industry is a fascinating one, and the Airbus/Boeing rivalry is certainly a unique one. The author does provide an interesting history of the topic and includes a lot of interesting facts and anecdotes. The problem with the book is the stream-of-consciousness style that is unstructured and poorly organized. Several stories were repeated multiple times, and the constant jumping back and forth in time made it frustrating to follow. Granted with so many themes and issues, it would have been hard,... more info
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Narcoleptic at best
I've read many aviation books and this is by far the worst. Not one shred of technical information or concepts that the aviation enthusiast might expect. This book is solely the politics of the governments and the corporations involved. A real snoozer.
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