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The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
from Hyperion
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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The Long Tail - Economics of Abundance
The digital age has thrown a curve ball at traditional economic theory. Disrupting the institutionalized notion that economics is about choice under scarcity, the Internet has introduced economists to a world of abundance.
Chris Anderson's book The Long Tail examines the non-traditional markets that emerge when people are faced with abundance and infinite selection. This model allows the public to deviate from the accepted norm of being fed "hits" that are corporately designed for mass-appeal.... more info
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Like "The Tipping Point" -- A Gimmicky Concept 
A writer who I follow avidly is the New Yorker's Malcolm Gladwell, who for a decade now has successfully analyzed and explained the bleeding obvious. But he does so in a fluid and entertaining manner, which is what mostly accounts for his success.
A few years ago Mr. Gladwell wrote a book called "The Tipping Point," which went on to become a publishing phenomenon. In it he explained how certain products become phenomena. First, someone creates the product or comes up with the idea. Second, someone... more info
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Scintilating, brilliant. The new age explained 
Anderson's TV appearance on Charlie Rose induced me to read his Wired column which interested me in his book; all part of the long tail of information and connectivity in this new Internet age. Mixing an equal blend of statistics, charts and commentary, Anderson uses Amazon, eBay, Craigslist, Netflix and other new age entities in describing the revolution in the buyers' entertainment options and our thirst for choice. The ancien regime of filtering news, opinion, entertainment, consumer buying choices is... more info
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The Long Tail by Chris Anderson
This is a very informative book and helps one to understand the logic behind online retailers. I learned about the "long tail" topic during my graduate studies and had the opportunity to read Chris Anderson's book on the entire topic. I decided to take this opportunity to explore the topic in greater detail and found the book to be very insightful and intuitive. The book explains all the things scholars are inclined to believe and helps us to put everything else into perspective. Mr. Anderson gives insight... more info
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