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Click: What Millions of People Are Doing Online and Why it Matters
by Bill Tancer
from Hyperion
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Interesting look at online behavior
"Click" follows in the tradition of Malcolm Gladwell and the "Freakonomics" duo, by analyzing modern-day trends and extracting meaning behind society's behavior through the use of data and statistics. There a number of different topics discussed including politics, entertainment, and consumer behavior. What makes "Click" unique is that all of Tancer's findings are based upon search engine data and all his conclusions are drawn from drawn from how Americans spend their time on the internet.
My goal in... more info
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Generation Y Participation Redefined 
The discussion of Web 2.0 and its participants is quite interesting. It seems that Web 2.0 participation can be defined by a 1/9/90 split. One percent of people put information on Web 2.0. Nine percent either edit or comment on that information (actually can be anywhere from 3 to 9 percent based on how easy it is to participate). Ninety percent are called "lurkers". They don't add anything, but only use the information.
What is really interesting is the age group of the folks interacting. We have been... more info
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Relavant and Interesting
This is a nice read, it's not super thick and I enjoyed how it caused me to think in a more anylitical manner about my own websites, as well as my own click/search behavior. It's important to understand your customers if you have an online business and any books like this one just help you gain more focus, learn more tricks and think more critically. I also enjoy the blog posts on the detail page for this book on Amazon.
There was recently an article on [...] talking about how google can track the FLU... more info
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Light reading for those unfamiliar with popularity of the WWW
This book makes for light reading and I believe probably more useful for those who are not as familiar with the widespread popularity and power of the world wide web. In some way, it is possible to be used as the basis for understanding the world wide web, but not specific enough to offer industry expertise in any one application of the web. I imagine a student writing an essay on the world wide web could find this useful, but perhaps if this book were written five years ago, it could be more interesting.
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