Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

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Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
by Chris Anderson
from Hyperion

Features:

• Audiobook
• Unabridged

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• the shift from an economy of hits to an economy of niches
  The Long Tail refers to the shape of the graph with high sales volume of a few hit products in the head, and low volume of many products in the tail. The book is about the shift from an economy of mass-market hits to an economy of niches.
  "The average Borders carries around 100,000 titles. Yet about a quarter of Amazon's book sales come from outside its top 100,000 titles." Amazon and eBay overcome the scarcity of local shelf space for physical products. Digital products (such as MP3 downloads) are... more info

• Great read for any luddite.
  A friend of mine told me about "The Long Tail" a few months ago and I finally got the book. Chris Anderson gets it right with the transformation of brick and mortar to online... Hence the latest implosion of Circuit City.
  So, for any B-School student or someone like myself that convert businesses online - you'll find this a quick and informative read.
  Enjoy!

• The Long Tail - Economics of Abundance
  The digital age has thrown a curve ball at traditional economic theory. Disrupting the institutionalized notion that economics is about choice under scarcity, the Internet has introduced economists to a world of abundance.
  Chris Anderson's book The Long Tail examines the non-traditional markets that emerge when people are faced with abundance and infinite selection. This model allows the public to deviate from the accepted norm of being fed "hits" that are corporately designed for mass-appeal.... more info

• Like "The Tipping Point" -- A Gimmicky Concept
  A writer who I follow avidly is the New Yorker's Malcolm Gladwell, who for a decade now has successfully analyzed and explained the bleeding obvious. But he does so in a fluid and entertaining manner, which is what mostly accounts for his success.
  A few years ago Mr. Gladwell wrote a book called "The Tipping Point," which went on to become a publishing phenomenon. In it he explained how certain products become phenomena. First, someone creates the product or comes up with the idea. Second, someone... more info

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