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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
by Robin Landa
from Delmar Cengage Learning
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Excellence Exhibitted 
This product arrived swiftly and in the excellent condition I expected. Thank you! It is wonderful!
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Horribly designed, can't stop puking 
I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.
The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she... more info
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Beginner's Guide to Branding...
Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.
Make sure you understand what a brand is first, though... read "The Brand Gap" first.
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Future oriented
I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.
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