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Digital Strategies in the Pharmaceutical Industry
by Leonard Lerer, Mike Piper
from Palgrave Macmillan
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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The Best book about the Industry
I work in one of the biggest pharmaceutical companies, in the marketing-e-business department. I can assure you that this is by far the best book about the pharmaceutical industry. It is not only about Information systems related areas, it covers too marketing, R&D, Human resources, finance, sales, etc. It has a great vision about the industry; I can tell you that book is "the bible" in our corporate headquarters. If you want to increase your knowledge about marketing in the industry, this is the book... more info
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All you want to know about digital strategies in "Pharma"
A "digital strategy in the pharmaceutical industry" is not at all the addition of an "e-business"-unit or -department to an existing organisational structure. It's much more about how sales & marketing, research & development and other functions can increase efficiency and effectiveness by making use of digital technology. At the same time, the technological challenges suggest to develop an integrated strategic approach instead of focusing on sales & marketing or other functions alone or in... more info
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