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Industrial Organization: Contemporary Theory and Empirical Applications
by Lynn Pepall, Dan Richards, George Norman
from Wiley-Blackwell
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Gentle introduction 
From its first edition, the authors have succeeded in introducing students to the vastly interesting and complicated world of industrial organization. By supplementing the theory with ample relevant empirical examples, the text is a pleasure to read and serves well for self study too. In its scope and exposition it competes with Carlton, while the updated 4th edition provides a good reason to pick it.
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