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Sales Forecasting Management: A Demand Management Approach
by John Tom Mentzer, Mark A. Moon
from Sage Publications, Inc
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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Sales Forecasting by Mentzer 
Best book of Sales Forecasting I have read, especially the chapters on forecast accuracy measurement and best practice.
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Very Theortical Approach to Forecasting 
This is a very theoretical book.It is for the faint hearted who want to understand theory and do not want to apply in practice. This is not suited if you are looking to use the forecasting techniques in the next 24 hours to forecast sales of your business or your bank account balance or developing cool forecasting models.
Good book to understand the basics and theoretical aspects of forecasting. I recommend a triple espresso if you plan to sit wit this for a few hours.
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Yet another excellent book from Tom Mentzer - a must read. 
This is an updated edition of Dr. Tom Mentzer's seminal work on the topic of sales forecasting. While Tom has kept the original material which clearly elucidates his groundbreaking approach to statistical forecasting, this edition includes updates on the topic of demand management and systems. This book is very well written and does a great job bringing an arcane subject to life. It serves as an excllent primer and is a great reference on topics related to demand management. Additional papers written by Tom... more info
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