Social Marketing: Influencing Behaviors for Good

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Social Marketing: Influencing Behaviors for Good
by Philip Kotler, Nancy R. Lee
from Sage Publications, Inc

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Perfect for my Social Marketing course
  
  I have adopted the new edition of Social Marketing for my Community Health course, HLED 410: Health Communication & Social Marketing, at Western Washington University. This week, I read carefully through the book to update my syllabus, and I want to share how wonderful I think the text is. Beginning each chapter with the marketing highlight examples and continuing to refer to them throughout the chapter is very helpful, especially for students who either may not connect the dots so easily or who... more info

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