The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All

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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All
by Nick Tasler
from Fireside

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• A impulse to choose this book...
  Usually I enjoy books that explain psychological patterns so Impulse Factor was a natural for me to choose. Mostly I enjoyed the book, especially Tasler's summary of psychological studies. There's not a lot of novelty: if you've taken a social psych course, especially at the graduate level, you'll recognize the classics.
  Other reviewers have identified the book's many virtues, so I will focus on two quibbles.
  First, I am cautious about the influence of personality traits. Some personality... more info

• Decisions Decisions
  This was a great study into how impulsive decisions are developed based on your personality type, the impulsive tendencies and how it effects how people make decisions. The study is really useful at disecting impulse decision making, knowing the blueprint into impulse helps the reader benefit in making really productive and successful impulse decisions. I really liked the idea that impulsive decisions can have a positive even successful result similar to the idea in BLINK; since the norm is to treat... more info

• Irresistible Impulse
  It's in the genes.
  So says Nick Tasler, author of The Impulse Factor
  Those who are cautious look at the impulsive and think they are reckless. Those who are impulsive look at the cautious and wonder why they can't make a decision.
  And now Tasler links impulsivity to a lack of MAO in the brain.
  More specifically Tasler sums that impulsivity is at least in part due to a gene mutation that alters the way some people's brains handle dopamine, thus causing people to be Darwin Award... more info

• Fascinating research and insight
  Based in the context of genetics and psychology, The Impulse Factor, is a great tool for understanding risk and risk aversion. Nick Tasler used years of research to illustrate why it's easier for some to take risks than others and whether or not risk takers are more successful than non risk takers in business.
  Business professionals can benefit from The Impulse Factor as a tool for understanding how and why different people, including themselves, either make or don't make risky decisions. By reading... more info

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