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Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
from Free Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Great fast read with real knowledge :) 
I just finished this book today, and I absolutely loved it !!! I am actually buying more copies for my friends and family in sales, own their own business or have positive ambition :)
There are like 50 chapters with 3-5 pages each, kinda. It makes it easy to read a chapter or 2 at a time.
Loved the book sooooooo much ~ Paul (Dusty)
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Great Book!
This is an absolutely fantastic book. It is great how it makes reference to real life scenarios.
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Helpful tool for copywriters 
This book has several excellent suggestions for sales and marketing copywriters, ranging from strategies to very specific techniques. Examples -
Strategic - The power of reciprocity. A hotel persuaded guests to reuse towels by making a donation to an environmental group first, and then asking for participation.
Technique - "Because" is the most persuasive word in the English language. The research testing used to validate this claim, involving a man trying to cut in line at a copy machine, is... more info
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Fascinating Examples for Fans of Robert Cialdini's Book, Influence
Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini's key principles described in his book, Influence (social proof, authority, commitment/consistency, scarcity, reciprocity, and personal liking). If you loved that book and want to dive deeper into its lessons, Yes! is a perfect choice.
If you haven't yet read Influence, I recommend that you read that book before this one. Without Professor's... more info
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