Sales and Marketing the Six Sigma Way

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Sales and Marketing the Six Sigma Way
from Kaplan Business

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Data-driven Process Improvement
  Sales and Marketing the Six Sigma Way is a great conceptual introduction to Six Sigma.
  Six Sigma is most known as a quality control system for reducing manufacturing defects at companies such as Motorola and General Electric. This book explains how it can also be used to improve processes in marketing, sales, and customer service. The author emphasizes the importance of delivering value to both the company and the customer.
  The five steps of Six Sigma are Define, Measure, Analyze, Improve, Control... more info

• Nothing new in this book!
  The book could have provided more examples of the practical use in Sales and Marketing. In addition, there should have been more of an alignment between the Six Sigma methodology and outcome. Nothing new in this book!

• Excellent understanding of the Sales and Marketing process
  This book is a must read for people involved with these processes (or live with the results!). Michael understands the process and pitfalls and can help you improve your organizations performance. This book should be reread at least yearly and will pay for itself many times over.
  

• Exceptional book for improving results
  Whether you call it six-sigma, kaizen, lean or TQM, the concept has had a revolutionary impact in manufacturing, propelling, for example, Toyota to the top. It turns out the same basic concepts powerfully apply to sales and marketing. This book details how in a very readable manner. Webb shows us how to make sales and marketing into a process that systematically can be improved. Very insightful examples. Right now most sales and marketing decisions are made on hunch. This book helps us make them on the... more info

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