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Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz
from Kaplan Business
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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powerful yet quick and easy to read 
As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.
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Consult the Best 
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.
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Andy knows word of mouth marketing
Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.
But how do you do this?
Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.
So it doesn't matter if you're a marketer, if you run a small... more info
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Actionable
Good advice and easy to read (less than an hour). I've already started to act.
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