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Private Label Strategy: How to Meet the Store Brand Challenge
by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
from Harvard Business School Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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brilliant resource! 
Concise insightfull and well backed with relevant examples to demonstrate the principles outlined. A great run down on the fundamentals governing this topic without over complicating it with academic mush. Congratulations on a great book, gentlemen.
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Best Statistics on the Growth of Private Label Brands
I am an incessant reader of business books and must say this is one of the best I've ever read. The statistics and charts and graphs in this book alone are worth the cost. WalMart's private label brands represent over 40% of Wal-Mart's overall business and they are not alone as a mass chain. As national chains develop critical mass, AG Lafley at P&G recognizes that the power is beginning to shift to the entity which owns the customer- the retailer-- and he's making major changes in P&G's business... more info
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Private Label in Mexico 
I think this book is very illustrative about the US retail market and maybe something about Europe.
I'm a private label advisor in México and think it is relevant that the specialist in PL take a deep view in the concept of PL in my country
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First book on PL from re-known academic authors
Private labels are everything but generic. Very inspiring book from re-known authors, the private label issue just deserved it after so many years growing consistently. For sure a must read for anyone interested in looking for ways to fight private label. Don't expect to find a silver bullet, it has more to do with a combination of set of actions over time.
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