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Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)
by Howard Gardner
from Harvard Business School Press
Customer Reviews:
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Avg. Customer Rating: 3.0 / 5.0 
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Science of Persuasion 
This is one of my favorite books on persuasion and psychology of changing other people's (as well as your own) mind.
It provides good frameworks for understanding how and why people change their views on a matter. The tools and understanding of decision making contained in the book are a good reference for understanding the psychology of persuasion which could be useful in any type of negotiation, from one on one negotiation to complex multi-party negotiation. I highly recommend this book.
It is... more info
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Limited examples, has little respect for the changee 
I agree with many of the unenthusiastic reviews. The book could be much shorter and more effective if the author and editors had cut some of plentiful Harvard family stories. A few more peeves, as well. The author tries to be both a pundit (a word he uses too many times) and just 'ordinary folk'. He's trying to charm you with his folksiness and wonder with the world, and simultaneously wow you with his immense knowledge and insight. I'd rather he simply gave me information. The book seems targeted at people... more info
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Don't waste your money or time
I see other comments that are similar to my opinion. I thought this book was a total waste of time. Self-indulgent, rambling ideas that seemed there only to demonstrate how much the author believes he is brilliant. I can't believe he has so many books and university endorsements. It is rare for me to dislike a book, but this one made me angry. I read the entire thing, so I gave it a fair chance. As a busy consultant, I don't have time to lose on things like this.
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Leadership for Change 
Howard Gardner, best known for his theory of intelligence, has written a thought provoking and intriguing book. The title of the book is somewhat misleading, as it deals more with leadership and communication, than with changing the behavior or personalities of individuals. Thus, if you are looking for a self-help book, a book on personal change, or a text on psychotherapies, then this is the wrong book for you. The book is more appropriate for political leaders, corporate leaders, or new supervisors,... more info
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