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Competing on Analytics: The New Science of Winning
by Thomas H. Davenport, Jeanne G. Harris
from Harvard Business School Press
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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For very high level managers who have no idea of CRM nor analytics 
I bet if the term "analytics" is replaced by "CRM" throughout this book, it will remain intact as it is. It gives the high level management the basics of CRM/analytics, and the need to commit seriously company wide, especially their own time and career. However, little is offered on the execution, that the employment of external consultants like the authors is the legitimate way out. In short, if you know not CRM/analytics, this is marginally readable and helpful. If you already have one or more book else... more info
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Excelent 
It one of the most interesting book that I have read, it show you the future tendent
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The Future of Business
As data becomes more available across the enterprise, the challenge becomes how to leverage data for a competitive advantage. This well-written book defines the benchmarks from which organizations should measure their ability to use data to establish a competitive advantage. Highly recommended reading.
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Excellent book
This was an excellent book on analytics, with great examples of how companies have been able to leverage data to make better business decisions with software tools like CUBE IT. It is well written and very timely.
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