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A Sense of Urgency
by John Kotter
from Harvard Business School Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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No urgency, no change 
John Kotter, professor emeritus of the Harvard Business School, has just written his newest book, A Sense of Urgency. It's an excellent explication of the first tenet of Kotter's now well known 8-step change theory (From his book Leading Change):
1. Establish a sense of urgency.
2. Create a guiding coalition.
3. Develop a vision and a strategy.
4. Communicate the change vision.
5. Empower employees for broad-based action.
6. Generate short-term wins.
7.... more info
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Sense of Urgency Wins 
One of my long term favourite expressions is "set a pace you can maintain forever but sense of urgency wins". Sense of urgency is very much tied to Time Management. People and companies with a sense of urgency win. Its that simple.
Sense of urgency has been one of my secret tricks over the years. Now, John Kotter has written a very simple, fast, easy to read book on the topic called "A Sense of Urgency" that not only explains why we need a sense of urgency but explains strategy and tactics on how to... more info
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