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The Toyota Product Development System: Integrating People, Process And Technology
by James M. Morgan, Jeffrey K. Liker
from Productivity Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Toyota system- A good book 
I bought this book as a part of my classroom text material. It's an interesting book that talks about how Toyota uses its system to achieve lean manufacturing by integrating people, process and technology. This is coupled with the lean design guide book for our text. It is informative.
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A must read for those who want to study the next product development frontier! 
This book is based on lean product development in the automotive world and has some shortcomings when it comes to applying what Toyota does to other industries. However, with Toyota's success lately their are few arguments against not studying how Toyota approaches product development and applying it to our specific industries. I think the hardest thing for most American companies will be having the long-term discipline to implement what Toyota has done.
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Academic Review of New Product Development 
Although this book is very popular today, the authors offer no new approaches to new product development. Companies should strive to leapfrog Toyota. Similarly to Demmings' focus on quality, every aspect of Toyota's NPD process was first developed in the USA, which still ranks as the World's leading innovation source.
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Best book about Toyota PD
This is the third book I've read about Toyota and by far the best one. I'm an engineering manager and found dozens of simple, new ideas in this book. This is a very thorough & practical guide to the inside workings of Toyota's PD system. There are many examples and sufficient details that you can easily understand them and also try to implement them in your own organization.
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