Million Dollar Mailings

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Million Dollar Mailings
by Dension Hatch
from Bonus Books

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• A great resource for advertising professionals but definitely not for beginners
  If you're looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.
  On the other hand, if you're an advertising professional charged with the task of effectively spending your client's money on marketing and advertising, then by all means, buy this book. This is your chance to look over the shoulder of a seasoned professional as he looks at some of the most successful direct mail pieces in history.
  As for the cost of the... more info

• Wow what more can I say
  Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch

• Buy this book while it's stilll available if you are serious
  Thousands and thousands of different direct mail packages are mailed every year.
  A few are super successful. This book collects the cream of the crop. the "control" letters that made these companies fortunes over the years. And explains why they worked. Will cut decades off your learning curve.
  You can use these time tested successes to duplicate. So that your own mailing will be a success. Shows all different types of formats for mailing. As well as different types of offers.
  Two other... more info

• Buy this book.
  However, there is a danger in that you'll see how stupid some of the marketing has been done, and is being done, by others in your company. You might get restless, run out the door and scream.
  Worth it's weight in doubloons.
  Caveat: Bean counters, and bean counters masquerading as marketers, will not understand this book. If all you send out are post cards and self mailers (ads with postage stamps), and you think they're effective, keep doing that. We true direct marketers will gleefully steal... more info

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