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Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business
by The Association of Small Business Development Centers
from Kaplan Business
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A Must Read If You Are Seriously Considering Franchising 
As the President of FranchiseInterviews.com, I am constantly reading books and articles on franchising. I consider Franchising 101 one of the best sources on franchising.
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Simply the BEST
I have read 4 different books on franchising and would definately consider this one the best!
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Opened my eyes
My husband and I are considering opening a franchise. Although we have business experience, neither of us have ever actually managed a retail store or food service establishment. We certainly had never negotiated a lease or franchise agreement. This book points out a lot of details that will help you protect yourself when negotiating with a landlord or franchisor. It also gets you to think about whether you are a good fit for this type of lifestyle and are you reviewing an appropriate territory for your... more info
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The Franchising Bible
Upon embarking on an endeavor to purchase a franchise business with my wife, we realized we knew nothing about where to start. We decided to start at the bookstore and purchase a book on franchising. We chose Franchising 101 because it appeared to be laid out in a format that was easy to read and follow -- we were right! This book has become our bible every step of the way. From analyzing the opportunity to digesting the UFOC, every question we have stumbled across has been answered by this book. In... more info
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