Corporate Creativity: How Innovation & Improvement Actually Happen

Hotel Resource Book Store 

 Store Home / Books / Corporate Creativity: How Innovation & Improvement Actually Happen

Hotel Industry Books 

Corporate Creativity: How Innovation & Improvement Actually Happen
by Alan G Robinson, Sam Stern
from Berrett-Koehler Publishers

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Analysis of Corporate Creativity
  Corporate Creativity is a good read for a person that is looking for examples of how innovative thinkers working within a company came up with ideas to save money. The book is riddled with examples of stories that come from large organizations that made cost-cutting measures due to the creativity of an employee. Examples come from many large corporations, such as 3M, American Airlines, and Kodak. The authors outline their six essential steps to corporate creativity, alignment, self-initiated activity,... more info

• Quite entertaining, not meant as a "how to"
  The book is good for readability and wide ranging examples of creativity in action. But I found its gee-whiz diagnoses of why and how creativity occur are superficial. OK for a weekend reading and maybe idea generation, but not of much practical use.

• "The Power of the Unexpected"
  "Most companies are aware that their creative 'potential' greatly exceeds their creative 'performance.' The problem is that they don't know what to do about it. We believe that this potential cannot be realized until people recognize where it actually lies. Consider this. Most creative acts, as they now occur in companies, are not planned for and come from where they are least expected. It is impossible to predict 'what' they will be, 'who' will be involved in them, and 'when' and 'how' they will happen.... more info

• A Good Reaf!
  You can improve your company's performance by increasing creativity and fostering employee innovation. Most creative acts are unexpected. Therein lies your company's creative potential. A company is creative when its employees do something new and possibly useful without being directly shown or taught. Creativity can and should happen in every organization, including companies with highly standardized procedures. While creativity is intangible, you can see the results of it in your company's improvements... more info

Similar Products:

Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming... by Alan G Robinson, Dean M Schroeder (Paperback) - Usually ships in 24 hours

Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) by Michael Michalko (Paperback) - Usually ships in 24 hours

It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by Michael Abrashoff (Hardcover) - Usually ships in 24 hours

The Toyota Way by Jeffrey Liker (Hardcover) - Usually ships in 24 hours

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (Paperback) - Usually ships in 24 hours