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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects
by Dan S. Kennedy
from Adams Media Corporation
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A Must-Read for ALL Business People 
If you're in business or marketing, you need to read ALL of Dan Kennedy's books.
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Don't waste your money 
I found this book to be horrible. After having it for one day I sent it back to amazon. It is not even worth $10. He spends to much time talking about himself and examples that don't really mean alot. Please don't bother with this book.
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I thought my results were good before Dan, but now WOW 
I thought I was good at helping my clients increase sales and marketing before I ran across Dan's books. I'm a business coach with results that over 80% of my clients were doubling their business in 3-4 weeks BEFORE I ran into Dan and his materials, but now I've actually been able to increase my own marketing response, and that of my clients by 4-5 times, not just double.
I coach clients on marketing and sales techniques, yet Dan blows me away. Although I was already way above the national average for... more info
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Don't Be A Loser!
This book had such an impact on me that I signed up for his $39/month newsletter just to gain more of his wisdom. Don't fool yourself into thinking that you don't need this book. You do! It applies to ANY business and EVERY business. I run an Internet-based publishing company and use the strategies in this book, everyday.
The results?
I have doubled my NET profits in three months!
I will trade less that $15 for that kind of money all day and everyday...
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