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Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition
by Theo Stephan Williams
from Allworth Press
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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basic theological discussion of pricing 
This book is not nearly as helpful as I had hoped. If you want to read to entire book, you'll get an overview on basic ethical and pricing theories, but there is no pracitcal "this is what designers are charging now" basis, and it is less that fun to read. Skip it.
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Not enough concrete information. 
I have been operating a freelance graphic-design business on a casual basis for over 10 year and have just recently decided to take it to a more professional level. I purchased this book because I thought it would help me streamline my billing system and teach me something I didn't already know. Unfortunately, I found that this book was much more chatty than informative and that the information was a bit too vague. It would have also helped if the forms at the back of the book were more fully discussed in... more info
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Freelancers, read this one! 
Freelance Graphic Designers, or those considering it, get this one. It is excellent. I have read it 3 times and still learning from it. It is Good advice. She's a nice lady. I want to meet her. This helps you in negotiating and deciding on a price, and not letting the client take advantage of you, and invoicing.
The author is a woman, btw. I think it is cool that a woman can have such a hugely successful business.
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Why didn't I read a book like this ten years ago?
In straight-forward, witty and very business-wise language, Theo Stephan Williams lays it all on the line for anyone in or thinking of getting in the design business. She explains exactly how to negotiate, what to say and how to actually make a profit. While all other books dance around the subject of money, she just lays it on the table, giving hourly rates and project break-downs and without having to feel bad justifying prices that will keep you in business, I finally realize that it is a right to make a... more info
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